Charting the rise of spinfluencers

'Engaging a politician’s attention through social media is a worthy prize'... 10.06.2024

AI tools for inclusion. It’s not all bad!

Inclusion is a continuous work, by the majority for the minority... 15.01.2024

Is it ok to make AI responsible for inclusion?

Using AI for inclusion creates only a facade of inclusion... 27.12.2023

How to solve the broken CX of buying films on streaming platforms

Consumers should have more protection with video on demand... 29.11.2023

Institutionalising deception

How the online world has embedded deception in the fabric of its ecosystem — and we are all collab... 06.07.2023

The landing page in real life

How we might apply behavioural design tools from the virtual world to real life... 22.06.2023

Four favourite books: Toby Beresford

Society, economics, women and history... 08.06.2023

How can we be happier on social media?

Bible Society's Toby Beresford on how we're happier in small groups... 17.04.2023

Fishing where the fish ain’t…. yet

Author Toby says the mass migration from Twitter presents opportunities... 26.01.2023

Interview with the Editor – Anders Pink

Media expert Toby Beresford chats to Anders Pink's Stephen Walsh about content curation, automation ... 16.06.2022

Interview with the Editor — TikTok For You

Author of Infinite Gamification Toby Beresford examines the design behind TikTok's 'For You' algorit... 06.06.2022

Interview with the Editor — SubStack

Toby Beresford looks at the design behind SubStack and says one way to to think about them is the ho... 31.05.2022

Interview with the Editor — Facebook Feed

This month, media expert Toby Beresford, lifts the lid on the design behind Facebook Feed AI ... 11.05.2022

Toby Beresford and Tom Bryant discuss gamification and jam

Author Toby Beresford and Veneficus' Tom Bryant shoot the breeze on subscriptions, gamification, fre... 10.05.2022