Toby Beresford and Tom Bryant on subscriptions, gamification, influencers, and jam

Author Toby Beresford and Veneficus' Tom Bryant shoot the breeze on subscriptions, gamification, freebies, the metaverse and 'traffic' jam

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MediaCat Magazine Podcast
MediaCat Magazine Podcast
Toby Beresford and Tom Bryant on subscriptions, gamification, influencers, and jam
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For the latest MediaCat Magazine podcast our Editor, Mike Piggott, spoke to Toby Beresford, author of the book Infinite Gamification and Head of Client Engagement at Veneficus, and Tom Bryant, founder and CEO at Veneficus.

They discussed gamification, direct-to-consumer subscription models, creators and influencers and the world of tiktok, the metaverse, how the business began for Tom in the world of freebies, as well as Toby doing a live taste test of a roadside-based jam from traffic-based travel brand Waze.

Mike Piggott

Mike is Executive Editor at MediaCat Magazine. For eight years (2013 to 2020) he shaped and led The Marketing Society’s editorial, digital and content strategy, working with CMOs, marketing directors, CEOs, authors, and heads of strategy to produce culturally relevant content that resonates with business leaders worldwide. Near the end of 2021 he joined MediaCat Magazine. On the side he's a screenwriter, spoken word poet, film and TV blogger and music critic. He also once came second in a Creative Review competition to rewrite Trainspotting's famous 'choose life' speech.

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