Mike Piggott, Author at MediaCat

Mike Piggott

Opinions Editor at MediaCat Magazine

Mike specialises in creating content in the media space: in entertainment (film, TV, gaming, streaming, platforms), internet culture, technology, and the creator economy. He previously spent three years (2021-2024) as MediaCat Magazine's Executive Editor, growing the publication's readership and following, largely from scratch; during which time he launched their podcast and monthly newsletter. Prior to that he was Editor at The Marketing Society (2013-2021), where he launched a bi-monthly publication which ran for 14 issues, as well as a successful podcast. Mike is also a street photographer and film and TV blogger, and once came second in a Creative Review competition to rewrite Trainspotting's 'choose life' speech. He's proud of that one.

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Board games are exploding as a type of media

Things look rosy for the tabletop industry, for publishers and players... 04.11.2024

Music streamer Tidal’s fan-first approach as a platform

Music streaming is evolving, with Tidal and Qobuz putting artists and fans first... 08.10.2024

Shudder, niche streamers, and building loyal communities

'Target a passionate group that will remain loyal as you evolve'... 18.09.2024

No Way Sis! Oasis, Ticketmaster, and the price of culture

Following the ticket fiasco, the UK Govt. will examine dynamic pricing... 05.09.2024

Virtual fashion is looking sharp

And is growing fast, driven by Gen Z's desire for digital self-expression... 04.09.2024

The rise of in-game advertising

Fandom fuels the market, so respect the community to succeed... 09.07.2024

Comedy, tragedy and humour, with Paddy Gilmore

How and when brands should use humour... 25.04.2024

OFTV: OnlyFans extends brand to become a streamer

'Disrupting the monetisation potential of the creator economy'... 02.04.2024

Talking comedy with CMO of Boots, Pete Markey

'Improv has brought me much-needed levity to certain work situations'... 25.03.2024

Video games succeed when they’re fun, and funny

Put gamers and fans first, and make your game amusing... 29.02.2024

Q&A: Crunchyroll’s Markus Gerdemann discusses anime

The rise of anime, and how different audiences respond to content... 10.02.2024

Subscriptions, and the decline of physical media in gaming

Nintendo, cloud gaming, and the case for cartridges... 08.02.2024

Social media’s relationship with bodies, and words

Are the Wild West days of social media over?... 22.01.2024

Ad-supported streaming: there is another Skywalker

With the rise of ads, is there another solution?... 08.01.2024

Great British Brands: Rover, Dr Who, Octopus Energy

From old cars and nerdy sci-fi to renewable energy... 03.01.2024

Claire Atkin on the disinformation economy

What a better advertising system might look like... 22.12.2023

I’m a copywriter… get me out of here! With Glenn Fisher

How copywriters need to be involved earlier in the creative process... 21.12.2023

Do brands get to say they’re cool, or do we?

A tale of Birkenstock, Barbie and The Bear... 22.10.2023

How iProspect ran Capri-Sun’s biggest DOOH campaign to date

How VCCP made an anti-scammer AI granny for O2

Can a brand safety and performance mindset co-exist in 2025?

Don’t overthink economic factors — capitalise on consumer spending

We’re hiring a reporter

Revisiting EssenceMediacom’s 2024 media predictions

Reddit leapfrogs X in UK social media rankings

Diamond industry calls for urgent marketing revival

2025 media trends, with dentsu and iProspect

Tom Gent on creating standout multi-platform video content

Talking regenerative brand design with Bob Sheard

Simon Akers and Jaz Poke on neurodiversity in media

Spotify playlists for brands: more than just tunes

Why creativity matters more than ever in digital advertising

Low stakes and new intimacies: social media in 2025

How do ad lengths impact attention?

Mike Piggott

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