The global digital out of home (DOOH) supply-side platform VIOOH has unveiled new audience-based visual planning enhancements for media owners. The VIOOH Trading Manager platform will provide media owners with map-based planning capabilities that feature interactive campaign visualisations showing real-time data.
According to a press release, prDOOH global spend is expected to increase by 32% over the next year and briefs are becoming increasingly more complex. VIOOH’s new planning enhancements (powered by the VIOOH Intelligence Allocation Engine) will now allow media owners to enhance their ad targeting, enabling them to plan for multiple objectives across different datasets.
Jon Block, Chief Product Officer at VIOOH, commented:
‘We are constantly striving to elevate our product capabilities based on the needs of our clients, and the planning enhancements we now offer our VIOOH Intelligence customers is another leap towards creating the data-driven future of out of home trading. We’ve already seen how intuitive the planning functionality is for our first markets using the planning tool, and media owners are able to quickly plan for even the most targeted brief with ease.’
Featured image: VIOOH
