Tag: technology

Insights

“Plus ca change, plus c’est la meme chose” (The more that changes, the more it stays the same)

How well do we turn to face strange changes? Harbour Collective's Kev Chesters recommends three books to show that, whilst technology changes, humans do not

Experiences

Art, fashion, branding and the importance of acting with intention

Mullenlowe Group UK's Strategy Director Hannah Hayes-Westall argues that engaging and innovating is more important than perfecting when it comes to finding your brand voice in the metaverse

Commerce

Can a virtual world save our planet… or will it just make things worse?

Possible Future's Sixtine Naquet-Radiguet, Vincent Defrenet and Grégoire Mulot discuss the realistic potential of the metaverse

Experiences

Whatever the era, music finds a way

Truant London's Chris Jefford on technology's utopian and dystopian impact on the music industry

Social Impact

How can brands balance the all-important growth and ethics?

Interbrand's Strategy Director Naeiri Zargarian argues ethical practices should be built into a brand from its inception

Experiences

Is the metaverse utopia or dystopia?

If you want your brand to find long-term success in the metaverse, be a builder not a salesman, says Grey London's Jesper Norgaard

Experiences

The console wars are dead; long live the content wars

2CV’s Zach Kemp-Hall digs into, by way of Skyrim, Fallout and God of War, what PlayStation and Xbox’s war of acquisitions might mean for the future of gaming

Transformation

Can your business plug the digital skills gap?

Dan Chorlton, CEO of GOA Marketing, argues businesses have a responsibility to foster a culture of continuous learning

Transformation

Gaming invented the metaverse, but where is it going next?

The Value Engineers' Simon Stokes looks to entertainment crossovers into parallel worlds, the way we work and play, Earth version 2.0, and the wacky world of NFTs for answers

Commerce

Gaming, streaming, discoverability: what defines today’s TV landscape for advertisers?

From automatic content recognition to advertising-based video on demand, Samsung Ads Europe's Nik Dewar on what's defining the TV landscape right now

Experiences

Then and now, customer experience still matters most

Rami Zahran, Group Chief Marketing & Communications Officer, Saudi German Health, says the battle to attract and retain business is being won by excellent customer service

Transformation

What we hoped and what we found: A retrospective analysis of the last decade’s worth of trends

Deeper Founder Ihsan Özçıtak and Medina Turgul DDB’s Managing Strategy Director Berkant Avcı look back at the last ten years of trends and predictions

Experiences

2022: the year the sky becomes the biggest ad space

MD of immersive experience company, Pixel Artworks' Tom Burch, thinks that an evolution in advertising is on the horizon

Insights

Cultural shifts to watch in 2022

From enjoyment and representation to regeneration, dismantling the system and the metaverse, Canopy Insight's Victoria Gerstman gives us five cultural trends for the year ahead

Transformation

Is your brand ready for the metaverse?

From creating a consistent brand identity to prioritising technology, dentsu international's Thomas Le Thierry sums up what brands need to do to achieve success in this space

Experiences

Predictions for event and experiential marketing in 2022

With examples from Gucci and Vans, Sledge's MD, Sarah Yeats, looks at how immersion and branded content will be king in the year ahead