Theme of the Month: Hope and Kindness

In Netflix’s Sandman last year Dream defeats Lucifer in a battle by saying ‘I am hope’. And hope feels like something we should lean into of late. There’s even a growing storytelling trend, Hopepunk. For February our writers explore these themes and ideas in various ways.

Thanks to Love Will Save The Day's Jed Hallam for this month's playlist

Spotify List

Social Impact

Theme of the Month: Hope and Kindness

Real as f**k! Optimism and hope in 2023

Work hard and be kind

We’re not superheroes, and that’s OK

Kindness: Gen Z seem to receive less from older generations

Dreams and Shelter together to tackle housing and homelessness crisis

All this AI chat gives me hope for sharper briefs

‘Losing all hope was freedom’

If you want to lead, endeavour to be more kind

The kind consumer

What three types of empathy will work best for your brand?

To be a kind and compassionate leader you can’t be a people pleaser

Q&A: Cap_able’s Rachele Didero on fashion against facial recognition

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Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

Shelter’s MP-chasing social housing campaign

Why TV advertising is not a risky business

AI Overviews reduce clicks by ‘up to 66%’

Distinctive assets lower ‘attention memory threshold’, finds VCCP Media

AI Overviews reduce clicks by ‘up to 66%’

Uber Ads’ head: agencies are waking up to the power of attention

Ask Faris

Why TV advertising is not a risky business

The Trade Desk’s open-web forecast

PMax: a step in the right direction but a long way to go

Primal scheme: how attention, memory and emotion work together

Theme of the Month: Hope and Kindness

Real as f**k! Optimism and hope in 2023

Work hard and be kind

We’re not superheroes, and that’s OK

Kindness: Gen Z seem to receive less from older generations

Dreams and Shelter together to tackle housing and homelessness crisis

All this AI chat gives me hope for sharper briefs

‘Losing all hope was freedom’

If you want to lead, endeavour to be more kind

The kind consumer

What three types of empathy will work best for your brand?

To be a kind and compassionate leader you can’t be a people pleaser

Q&A: Cap_able’s Rachele Didero on fashion against facial recognition

Subscribe to our newsletter