The power of contextual-driven campaigns on YouTube

According to Channel Factory and Playground xyz study they drive 28% more attention than industry benchmarks

A newly-released study shows brand suitable and contextually-delivered advertising with Channel Factory delivers on average, 28% more attention than industry wide benchmarks according to leading attention measurement platform Playground xyz.

Channel Factory, which helps advertisers deliver brand suitable advertising in more contextually relevant places across YouTube, engaged with Playground xyz to deliver a comprehensive review of 76 campaigns across 8 verticals. 

The analysis revealed that Channel Factory’s contextually targeted solutions outperformed industry benchmarks, generating nearly 70% more attention for skippable ads. Both non-skippable and skippable ad formats consistently demonstrated impressive performance, exceeding benchmarks 97% and 95% of the time, respectively.

The study compared 110 different executions in terms of targeting, creative, ad type and duration, AIP found that Channel Factory curated activity delivers above benchmark more than 80% of the time. The data also revealed that Channel Factory’s tech delivers 28% more attention than the industry norm, on average more than one second of extra attention per placement.

Channel Factory delivers contextual advertising based on the content, rather than individual profile data due to multiple factors that dilute the impact of profile data including shared devices or accounts. The increase to attention through the ViewIQ platform also goes to demonstrate that content is king once again. 

Featured image: Channel Factory new study