Tag: metaverse

Stories

Are brands getting more… eccentric?

In a world where strange isn’t strange any more, are brands having to work too hard to stand out? ...

Commerce

M&A in the metaverse

Moore Kingston Smith's Damian Ryan looks at the big brands and businesses pouring investment into th...

Rebel With A Cause — with MTArt’s Marine Tanguy and Yann Mathias, and RANKIN’s Opal Turner

Marine Tanguy, Yann Mathias and Opal Turner discuss strategy, planning, creativity, and the future o...

Toby Beresford and Tom Bryant on subscriptions, gamification, influencers, and jam

Author Toby Beresford and Veneficus' Tom Bryant shoot the breeze on subscriptions, gamification, fre...

Insights

How to unlock the motivating forces of consumers to build an ROI-bustin’ campaign

"John Lennon once said, 'There are two basic motivating forces: fear and love', but he didn't know a...

Social Impact

All you need is love

CSO at M&C Saatchi, Sophie Lewis, says fear is a destructive force and the world around us right now...

Insights

“Plus ca change, plus c’est la meme chose” (The more that changes, the more it stays the same)

How well do we turn to face strange changes? Harbour Collective's Kev Chesters recommends three book...

Experiences

Art, fashion, branding and the importance of acting with intention

Mullenlowe Group UK's Strategy Director Hannah Hayes-Westall argues that engaging and innovating is ...

Commerce

Can a virtual world save our planet… or will it just make things worse?

Possible Future's Sixtine Naquet-Radiguet, Vincent Defrenet and Grégoire Mulot discuss the realisti...

Experiences

Protopian Advertising

Genius Steals' Faris Yakob says it's neither utopia nor dystopia we're moving towards, but a protopi...

Experiences

Why the metaverse represents interaction rather than escape

The metaverse is designed for entertainment — but that doesn’t mean forgetting real life and hum...

Experiences

Is the metaverse utopia or dystopia?

If you want your brand to find long-term success in the metaverse, be a builder not a salesman, says...

Changing, fast and slow
Transformation

Changing, fast and slow

In an industry that operates on one of the fastest moving cultural planes, proper structural change ...

Social Impact

Uprisings in the metaverse: meet the METActivists

Even though the metaverse offers an alternative world, it doesn't offer any tangible solutions for s...

Transformation

Gaming invented the metaverse, but where is it going next?

The Value Engineers' Simon Stokes looks to entertainment crossovers into parallel worlds, the way we...

News

Starcom launches report and 5-part podcast series on the Metaverse

Starcom reports on how brands should interact in the metaverse and four tensions to keep in mind