Tag: Covid-19

News

Number 10 is number one

Number 10 outspent the likes of Unilever and Sky on campaigns that attracted controversy and criticism

Stories

Locked down and uninspired

Chris Stokel-Walker asks why viewers were faced with such bland creative during a time when the opportunity to reach TV audiences and re-energise them was at an all-time high

News

Gardening and baking buck the trend for plummeting circulations

Lockdown has devastated newspaper and magazine circulations, says Sean Hargrave, but some special interest titles have soared

Experiences

The silver screen is still audiences’ favourite 

With people now glued to streaming for the latest releases, Pearl & Dean’s Kathryn Jacob argues that cinemas still have an important cultural role for audiences and advertisers

Transformation

Flexibility and accountability now vital for the employer brand

Employees demand more flexible work structures, a proactive approach to career development and social accountability from their companies, to help cope with future uncertainty.

News

YouGov data reveals support for new national lockdown

Research shows majority favour the new restrictions

News

Ecommerce’s sharp climb masks retail woe

2020 sees worst annual change in retailers' performance despite strong online sales growth

Stories

The pandemic proves it doesn’t pay to be anti-social

Marketers must weigh up measurement challenges against the flexibility and reach of social advertising

Transformation

No FOMO with WFH

Remote working has its benefits but creative teams often fear the lack of stimulus and collaborative opportunities. There’s no FOMO at Somo, explains James Turner.

All for one and one for all
Social Impact

All for one and one for all

How companies responded to the global pandemic has created a seismic shift in what customers perceive to be brands’ most important values, according to the FutureBrand Index 2020.

Social Impact

Consumers need help to feel charitable

In periods of personal financial uncertainty, discretionary spend and charitable giving are often hit hardest. Morag Cuddeford-Jones finds out what charities are doing to keep the funds flowing.

Insights

Marketers must re-engage post-pandemic

James Delves explores the latest data from the Chartered Institute of Marketing to find patience, planning and confidence are key in supporting brand reputation post-pandemic

Transformation

Not even COVID-19 can stop media in its tracks

As agencies and advertisers work together smarter and faster during the pandemic, force majeure clauses remain uninvoked.

News

Social advertising dilemma

The campaign for Facebook to review its policies has demonstrated that all social media platforms have to be vigilant about what appears on their sites.

Insights

Three ways to influence consumer habits after COVID

If you want to inspire new consumer habits or disrupt old ones, now is a very good time.