Momentum teamed up with the creative agency SuperHeroes to promote their e-bikes for city commuters. The campaign, titled ‘Go A Better Way’, highlights the frustrations associated with commuting (e.g., traffic, late buses, and crowded trains) and positions the e-bikes as solutions.
According to a press release, the campaign targets commuters at the exact moments in which they might be experiencing these frustrations. Taking a case in point, SuperHeroes and Momentum are using Spotify ads to reach drivers stuck in traffic jams. The ads portray the e-bikes as solutions to their current problems and also offer curated playlists to make the commute a better experience.
In addition to this, the campaign features social ads that emphasise the worst aspects of commuting. The ads include memorable headlines such as ‘You are not a pillow’ and ‘Give your arms a rest’.
Craig Miles, Creative Director at SuperHeroes, commented on the smart campaign: ‘AI was a powerful tool we used across the campaign elements, from usage in media optimisation to creating custom songs for our social campaign and even altering images to resonate with the markets. Overall, a great campaign that not only offers a product, but offers freedom – a better way to move through the city.’
Featured image: SuperHeroes x Momentum
