SocialChain welcomes new Head of Influencer

Amelia Wollaston joins from Grapevine Digital

Amelia Wollaston has been appointed as Head of Influencer for SocialChain. She joins from Grapevine Digital, where she was a Senior Account Director.

Reporting to Tom Bellamy, Executive Creative Director, she will oversee the development of creator campaigns, as well as establish new creator partnerships and ways of working to unlock growth across SocialChain’s client portfolio.

Amelia is a force to be reckoned with when it comes to impactful influencer marketing, her expertise and track record is second to none. She has been part of some of the biggest brands and businesses that have been at the forefront of the creator economy. We’re proud to have her as part of the SocialChain team, it’s further proof of our commitment to evolve our agency offering with the strongest talent in the industry.

Pete Metcalfe, CEO at SocialChain

Wollaston has worked in both specialised influencer marketing agencies, including Billion Dollar Boy and leading social agencies. Collaborating with brands such as L’Oréal Paris, SC Johnson, Garnier, La Roche-Posay, Pepsico, alongside Universal, Disney, and Warner Bros., across the luxury goods, FMCG, and entertainment sectors, she has delivered award-winning influencer campaigns.

Amelia Wollaston said: ‘What attracted me to the role at SocialChain was the agency’s new creator-led proposition focused on putting people before platforms. 

Audiences are seeking more authenticity, as such, it’s vital for brands to connect with them on a personal level if they want to capture attention and drive impact. At SocialChain we’re not just shaping the future of influencer strategies; we’re championing the creator economy to spearhead a revolution in how brands establish meaningful connections with their audiences in the online age.’

Featured image: Amelia Wollaston / SocialChain