Side Quests — MediaCat Magazine’s November 2022 playlist

From A Tribe Called Quest and Q-Tip to Led Zeppelin and Nick Drake

Side quests: how much of life goes according to plan, and should it? Life is what happens when you’re making other plans, but how much of what we do goes according to plan nowadays? And should it? For November we explore planning. Do we always need a plan? What gems can be found in life’s side quests?

Side Quests playlist — curated by Truant London

Thanks to Chris Jefford and the Truant London this for curating this month.

Chris Jefford, Co-Founder and CEO at Truant London

Chris Jefford has spent his 20-year career working across a range of media and technology roles. Starting his first business at the age of 14, Chris graduated with an Economics degree before moving into technology at the dawn of the Internet in 1998. Father of two and hip-hop devotee, he started his career working for a range of original dot-com start-ups, before settling in adland in 2006 working as the operations lead at Y&R on the Microsoft account.He went on to become Head of Digital at Holler, working with the likes of Channel 4 and Yahoo!, before moving to become Director of Innovation at Saint@RKCR/Y&R, where as one of the first employees, he was instrumental in helping the business grow to become agency of the year. In 2011, he left to start his current business, Truant London, with his partners Dave and Simon, where he is now CEO.

All articles

MediaCat is an online publication exploring marketing and media change. We focus on brands, the environments where they operate, and the industries that serve them, reporting on ideas, trends, and perspectives. Delving into modern brand experiences, evolving media landscapes, emerging forms of insight, the dynamic world of commerce, forces of transformation in organisations and markets, and the drivers of social impact, we aim to guide professionals navigating a brave new world.

All articles