Product of the Year announces 2024 winners

This year marks the 20th year of the UK awards

Marking its 20th year, Product of the Year has announced the UK’s most innovative new products across 43 categories.

The winners were chosen by 8,000 UK consumers, the largest survey of product innovation in the UK, and were announced at last night’s awards ceremony hosted at London venue, Quaglino’s, by TV personality Tom Allen (Bake Off: An Extra Slice co-host, The Apprentice: You’re Fired). 

With research independently conducted in association with insights company, Kantar, the categories spanned DIY, skincare, sleep tech, confectionery, petcare, and more, with a mix of major brands and independents winning in their respective categories.

During the event, Global CEO & Founder of Product of the Year Management, Mike Nolan welcomed the guests and announced that additional award ceremonies will take place across the globe in the following weeks.

The initiative has been running in the UK for 20 years with the scheme being launched globally in over 40 countries, including Australia & New Zealand, USA, Canada, India, South Africa, South America and European countries.

Winners of each category receive the Product of the Year logo, which has 81% shopper recognition and can be spotted in all major supermarkets and convenience stores across the country. 

Helga Slater, MD, Product of the Year said there had been a mix of new product development, creativity and ingenuity, among the winning brands.

Product of the Year is a celebration of what we consider to be the heroes of our everyday – the products that make a difference to our lives.’ she said.

Sweets and chocolate took their share of wins with juicy Fruit-tella Curiosities, Cadbury Crunchie Celebration Cake and McVitie’s White Chocolate Digestive Biscuits, all taking the title within their categories.

Within the new ‘home security’ category, Ring Battery Video Doorbell Plus secured a trophy with an innovation that includes a head-to-toe live view outside your door that can be viewed from your mobile.

2024 Product of the Year winners

Full list of 2024 Product of the Year winners:

Alcohol, Strongbow Tropical Cider, Heineken

Bed, Emma Ottoman Bed, Emma Sleep GmbH

Bedding, Simba Hybrid Pillow, Simba Sleep

Biscuits, McVitie’s White Chocolate Digestives, pladis

Carpet Cleaner, Vanish Oxi Action Carpet Stain Remover Serum, Reckitt

Cat Food, Whiskas Pouch Reset, Mars Petcare Europe

Cereal, Coco Pops Chocos, Kellanova

Chewing Gum, Mentos Pure Fresh Gum Paperboard Bottle, Perfetti Van Melle

Convenience Food, Ben’s Original One Pan Creations range, Mars Food UK Limited

Cough & Immune Support, Zarbee’s Natural Cough and Immune Support Range, Kenvue

DIY & Home, 3M CLAW™ Plasterboard Picture Hangers, 3M

Dog Food, Butcher’s Nourishing Food for Dogs Healthy Heart Tins, Butcher’s Pet Care

Eco, Andrex® Summer Fresh Washlets, Kimberly-Clark

Filled Pasta, La Famiglia Rana Prawn, Burrata & Lemon Zest Mezzelune, Giovanni Rana UK

Formula Milk, Cow & Gate Follow-on Milk Value Pack, Danone UK & Ireland

General Household, Plenty Flexisheets Tubeless, Essity

Haircare, Clairol Nice’n Easy with new Revitashine Treatment, Wella Company UK

Health & Beauty, Hyaluron Moisture Plus Lip Balm, Beiersdorf UK Ltd

Heated Tobacco, Ploom X Advanced, Japan Tobacco International

Home Security, Ring Battery Video Doorbell Plus, Ring

Household Fragrance, Air Wick x Stacey Solomon – Morning Meadow Range, Reckitt

Iced Coffee, Starbucks® Chilled Classics Skinny Multiserve, Arla Foods

Incontinence, Always Discreet Boutique Pants, Procter & Gamble

Laundry Additives, Comfort Concentrated Fabric Conditioner Range, Unilever

Laundry Detergent, Surf Peony & Rose Concentrated Liquid Laundry Detergent, Unilever

2 in 1 Mattress, Slumberland Flip 2 in 1 Mattress, Bensons for Beds

Mattress, Emma NextGen Premium Mattress, Emma Sleep GmbH

Men’s Grooming, Gillette Labs Neon Night Razor, Procter & Gamble

Men’s Intimacy, Gillette Intimate Trimmer i3, Procter & Gamble

Multi Surface Cleaning, Dettol Protect 24 Spray and Wipes, Reckitt

Pasta Sauce, Dolmio Intensify Pasta Sauce Range, Mars Food & Nutrition UK

Period Care, Bodyform Cour-V Ultra Towels, Essity

Plant Based Milk, Oddlygood Barista Vanilla Flavour Oat Drink 1L, Oddlygood Global Ltd

Plant Based Food, Heinz Beanz Bowlz, Kraft Heinz

Sauce & Seasoning, Bisto Roast Seasoning, Premier Foods

Skincare, Boots Vitamin C Pro Brightening Booster Serum, Boots

Suncare, Soltan Once Age Defence Facial suncare with Hyaluronic Acid SPF 50, Boots

Sweet Treats, Cadbury Crunchie Celebration Cake, Premier Foods

Sweets, Fruit-tella Curiosities, Perfetti Van Melle

Toilet Care, Domestos Power Foam, Unilever

Toilet Tissue, Little Duck Supreme 3 Ply Quilted Toilet Tissue, Task Consumer Products Ltd

Wine, Joy Wine Range, Concha Y Toro UK Ltd

Yoghurt, Actimel Plus, Danone UK & Ireland

Featured image: Product of the Year 2024