Welcome to the latest next episode of our miniseries Rebel With A Cause, where RANKIN‘s Opal Turner explores the relationship between strategy, planning and creativity. Opal’s theory is that strategy and planning can be a creative person’s secret weapon, so we follow as she tests this hypothesis — and the response to her being both a creative and strategist — with folks across the industry.
Interviewing the man responsible for pushing her to make this podcast happen Opal speaks to her ex-boss and mentor, Nick Kendall. Nick was Global Head of Planning at BBH and a pillar of the IPA before starting The Garage Soho with, among others, Sir John Hegarty.
In this discussion Opal and Nick cover building brands with strategic and creative insight, what side ‘ideas’ fall on, strategy as therapy, and why Nick would scrap the strategy department entirely.
Get comfy dear listeners, it’s a good one.
Featured image: Finn / Unsplash
