People for the Ethical Treatment of Animals (PETA) and House 337 have partnered to create an animated film that calls for a new Christmas tradition — one that excludes the killing of turkeys.
In a 90-second film set in a picturesque Christmas town, Tessa the Turkey, voiced by actress Jane Horrocks, sings Deck the Halls, but with the lyrics changed to comment on the festive customs she encounters on her way.
From family selfies in matching Christmas jumpers to houses festooned in hundreds of lights, the ad takes a sobering turn when Tessa realises that she, too, is part of a Christmas tradition. It ends by inviting people to ‘Kill the tradition not a turkey. Try vegan this Christmas‘.
Elisa Allen, PETA VP of Programs and Operations, said: ‘Our aim is to get people thinking, shake up the status quo, and change hearts and habits, and this video, brought to life by the creative people at House 337, does just that.
Tradition doesn’t excuse cruelty, and we’re sure that this touching spot will encourage viewers to think about who is on their plate — and inspire them to leave turkeys and other animals off the table this Christmas.’
Launching in cinemas in December and online from 15 November, the campaign will also feature cut-down versions spread across PETA’s social media channels as well as supporting influencer and PR activations.
I’m proud to be giving a voice to Tessa, a curious little turkey who questions why millions of birds are killed for the Christmas table each year when so many other options exist. I hope the spot encourages kind souls everywhere to explore vegan dishes that offer some peace on Earth to animals this festive season.Jane Horrocks, the voiceover for Tessa Turkey
Featured image: PETA and House 337’s Kill the tradition, not a turkey campaign