House 337 acquires Vixen Labs to strengthen AI expertise

Vixen Labs will initially operate as a separate brand within House 337

House 337 has acquired conversational AI agency Vixen Labs to bolster its expertise in artificial intelligence and broaden its customer experience offer.  

Vixen Labs specialises in building customer engagement through voice assistants and large language models. The company designs, deploys and operates conversational interfaces through platforms such as Alexa and Siri, website chatbots and social apps, and has a blue-chip client portfolio that includes Amazon, TuneIn, Verizon, Universal Music Group, Reckitt, McDonald’s and Barilla

Phil Fearnley, Group Chief Executive Officer at House 337, said: ‘Vixen Labs is a fantastic addition to the House 337 collective and one that deepens our AI offer and expands the horizons of customer experience. Our clients will win big from this deal, as we build and share knowledge of conversational AI and its indispensable role in creating long term relationships between businesses and customers.’

Vixen Labs will initially operate as a separate brand within House 337, reporting into James Thornett, Executive Director Customer Experience, and will sit within the Design, Data and Technology capability group under James Thornett. 

James Poulter, CEO of Vixen Labs, said: ‘Joining House 337, one of the UK’s foremost creative agencies, gives Vixen Labs a fantastic opportunity to continue our ground-breaking conversational AI work and help more great brands build the next generation of customer experiences.’

All current and future Vixen Labs clients will automatically be assessed against the House 337 ethical AI positioning.

Featured image: (L-R) James Thornett, Jen Heape, James Poulter