Nudgestock, ‘the global celebration of consumer behaviour and creativity’, returns to London on 5 July at the Old Truman Brewery. Now in its 12th year, Ogilvy Consulting’s all-day festival will feature leading authorities across marketing, psychology, neuroscience, and behavioural economics.
This year, the festival will explore the theme of ‘Time’, with speakers deconstructing the critical impact that it has on consumer relationships, habits, and behaviours. Some of the speakers will include:
- Jonathan Haidt: leading social psychologist, TED talker and multi-New York Times bestselling author
- Dr Tara Swart: neuroscientist, medical doctor, and bestselling author
- Oliver Burkeman: best-selling author, TV presenter and keynote speaker
- Nava Ashraf: behaviour economist and professor at LSE
Dan Bennett, behavioural science lead at Ogilvy UK, said:
Time is one of the most powerful and effective tools marketers can leverage. But brands aren’t taking advantage of the psychology of time, whether that’s knowing what time of day customers are more receptive or how to inspire our future generations to care about their futures. Nudgestock 2024 will be packed with insights tackling the most pressing marketing challenges keeping CMO’s awake at night.
Learn more about the festival on Nudgestock’s website here.
Featured image: Ogilvy Consulting / Nudgestock
