Next 15’s Brandwidth Group acquires Williams Commerce and Cloudfy

The acquisitions are part of a long-term strategy

Brandwidth Group, owned by Next 15 Group, has acquired full-service ecommerce specialist Williams Commerce and B2B ecommerce platform Cloudfy.

The acquisitions are part of a long-term strategy to deepen and expand its complete Digital Experience Partner capabilities.

Williams Commerce (WCL) is a global ecommerce and marketplace agency headquartered in the UK with 120 people and international offices in New York, Australia, India, and Singapore. 

Cloudfy is a SaaS B2B ecommerce platform providing integration and specialised B2B capabilities for large global organisations.

WCL and Cloudfy clients include Ping, Moet Hennessey, BMW, RNIB, Royal Botanical Gardens Kew, The National Gallery and UPS.

Under the terms of the deal, WCL and Cloudfy will —like other Brandwidth Group agencies — retain their name while continuing under the leadership of their founder and chief executive officer, Rob Williams, who will work closely with Brandwidth Group founder and chief executive officer Jason Jones.

We saw an instant fit with Rob and the WCL and Cloudfy teams, and we’re fortunate to be welcoming their remarkable talents to our group as we broaden and deepen our commerce offering. Our mission is to empower the world’s best brands to supercharge their martech, creating incredible digital experiences that deliver growth and enduring competitive advantage, and WCL’s knowledge and experience in enterprise ecommerce transformation are of immense value to the brands that we work with.

Jason Jones, Brandwidth Group founder and CEO

Brandwidth Group’s acquisition of WCL follows its 2022 acquisition of Cubaka and its merger with Mighty Social.

Featured image: Jason Jones, Brandwidth Group founder and CEO and Rob Williams, WCL and Cloudfy CEO