The Brandtech Group combines Acorn-i with Jellyfish

The integration combines content, commerce, and community

The Brandtech Group is bringing together technology-driven e-commerce and retail media company Acorn-i, and global digital marketing business Jellyfish, to create Jellyfish Commerce.

Creating an entity within Jellyfish, the integration will ‘combine content, commerce and community, fueled with AI technology.’

Acorn-i, established in 2018 and later acquired by the Brandtech Group in 2022, was founded by Amazon alumni Claire Leon and Ross Caveille, with James Poll as CTO. Jellyfish, founded in 2005 and acquired by the Brandtech Group in June 2023, offers a suite of content, media, and data solutions supported by its technology suite, J+. 

The newly formed Jellyfish Commerce will enter the e-commerce industry — an industry worth more than $3 trillion in 2023, according to Statista

Acorn-i’s Co-Founders, Claire Leon and Ross Caveille, will become the Global Leads of the newly-formed Jellyfish Commerce while remaining as Founders and Directors of Acorn-i.

‘Our aim has always been to provide retail and e-commerce brands with powerful solutions that deliver faster, superior results. With our cutting-edge omnichannel software and services, combined with Jellyfish’s platform-first approach and their remarkable ability to harness technology and expertise for exceptional outcomes, we’re pioneering an e-commerce solution that will redefine the game for brands. We just can’t wait to get started,’ they said.

Claire and Ross are brilliant founders, geniuses at commerce and all-round amazing human beings. We are creating some incredible solutions for clients together. There’s a lot of noise in the market around commerce but no one is actually doing what clients’ want and integrating consulting, content and activation in one place.

Jellyfish CEO Nick Emery

The integration is effective immediately.

Featured image: Nick Emery, Claire Leon, Ross Caveille