In the lead-up to the part three premiere of the TV series Lupin, Netflix teamed up with digital marketing business Jellyfish to launch a poster campaign across Paris.
The series, inspired by the adventures of Arsène Lupin, follows Assane Diop, a gentleman thief, on a quest for vengeance against a wealthy family who inflicted a grave injustice upon his father.
The latest instalment of the Lupin series premiered on 5 October, with France’s most-wanted gentleman thief on the run and planning his most intense heist yet.
The campaign features logos and imagery from brands such as Chanel, Cartier, Rolex, and Tiffany & Co.
With the campaign taking place during Paris Fashion Week, it’d be easy to mistake them for ads for high-end jewellery stores. However, a closer inspection reveals a twist — bare wrists adorned with nothing but subtle tan lines, indicating that these jewels have been stolen by none other than Assane Diop himself.
The posters were displayed throughout Paris, including locations near some of the most prominent luxury brand stores.
Featured image: Lupin ad / Netflix