Jellyfish and Jotex join forces to expand organic search reach in Europe

The partnership aims to enhance brand recognition, drive sales, and expand market share

Global digital marketing company Jellyfish has partnered with Jotex, a home interior brand operating within the Ellos Group, to expand organic search reach in Northern Europe.

This collaboration sees Jotex teaming up with Jellyfish to enhance its brand recognition, drive sales, and expand its market share across Sweden, Norway, Germany, Finland, and Denmark. 

Two years ago, the groundwork for the collaboration between Ellos and Jellyfish was established when the fashion and home retailer enlisted Jellyfish for a data project. Over time, this partnership expanded to include Jellyfish’s assistance in enhancing Ellos’ digital capabilities.

Bine Johanson, Jellyfish’s Managing Director, Northern Europe, said, ‘Continuing to secure projects within the Ellos Group is a testament to the immense trust and value they place in us to drive forward their business objectives. 

‘Our collaboration with Ellos has been nothing short of exhilarating; discovering a partner with such perfect alignment in strategy and culture is truly remarkable. Adding Jotex as a client fills us with delight, and we are excited to embark on the next phase of this extraordinary journey together.

In June 2023, The Brandtech Group acquired Jellyfish, generating over $1 billion (USD) in turnover for the holding company.

We are thrilled to start working with Jellyfish and taking the next step within SEO, and we are confident that this partnership will bring great success in building Jotex awareness.

Markus Danielsson, Head of Marketing and Communication at Jotex

Other clients of Jellyfish include Google, Netflix, Bissell, Uber and Sanofi.

Featured image: Bine Johanson / Jellyfish