On 11 July, the global leader in specialist media Future announced the launch of its global, full-service branded content studio: Future Creative. The studio will combine Future’s strategic and creative expertise, allowing advertisers to reach high-intent consumers, drive brand awareness and change brand perception by leveraging the company’s massive portfolio of market-leading properties.
Future Creative will further enable brands to engage audiences at every touchpoint, offering insights-driven capabilities across print, digital, audio, and in-person platforms. In this way, they can connect with audiences in a variety of ways, including social-first live shopping, influencer marketing, newsletters, and bespoke experiential activations.
Jon Steinberg, CEO of Future, said:
Future Creative reaffirms our commitment to quality storytelling for both our passionate audiences and our valued brand partners. By tapping into our results-oriented creative expertise and editorial know-how, advertisers have the unmatched ability to develop brand content that resonates more deeply and authentically with passionate and highly engaged audiences.
Future Creative is led by Sharon Yi, Senior Vice President, in the US and Verity Fine Hosken, Creative Director, in the UK.
Featured image: Future Creative
