Four favourite books: Arnt Eriksen

The only constant is change

When I was asked to write this article and recommend books that I have appreciated and valued, it became a quite daunting task, as there are so many books that has made a massive impact on my life, both personally and professionally. So — given the audience of MediaCat Magazine, I have decided to give my five cents and my perspectives as a global creative strategist and published author. 

I’ve always been fascinated by the intersection of creativity, branding, and economics, so today, I’ll share my thoughts on four books that I believe are essential reads for anyone in the creative community or anyone who wants to understand the power of branding and its impact on our society.

Indistractable, by Nir Eyal

In our hyper-connected world, staying focused is a challenge. Eyal’s book provides practical strategies to manage distractions, which is crucial for creatives who need to maintain their flow. It’s a testament to the power of human attention and how it can be harnessed for greater productivity and creativity. Nir offers some solid perspectives on how to become indistractable, and get into traction, which is about transforming your life through action. 

The Infinite Game, by Simon Sinek

This book resonates with my belief that business is not just about winning but about continuously adapting and improving. Sinek’s concept of the Infinite Game aligns with the creative process, where the journey is as important as the destination. It is an important distinction on how brands that plays the infinite game focus on the purpose, values and positive actions for the longevity of the company and it’s customers, rather than product features, quick sales and instant gratification. 

The Kindness Method, by Shahroo Izadi

Izadi’s approach to self-improvement through kindness and compassion is a refreshing perspective. It’s a reminder that creativity thrives in environments where individuals feel valued and respected. I had the pleasure of meeting Shahroo and she is such a positive force and an author that truly walks the walk, and elevates the concept of being kind and show compassion not just to the people around but also yourself. 

The Almanack of Naval Ravikant, by Eric Jorgenson

Ravikant’s insights on wealth, happiness, philosophy, and personal growth are invaluable. His thoughts on the importance of self-learning and continuous growth align with the ever-evolving nature of the creative industry. His perspective on the importance of mindset, persistence and focusing on the right things truly resonates — and is a reminder of the important formula of doing things for the right reasons. When it is coming from a place of making a positive impact, kindness and seeking happiness, it transformed and transcends your actions and life to be all about purpose. 

Why these titles matter

These books provide valuable insights into how we can navigate our personal and professional lives in a world that’s constantly changing. They remind us of the importance of staying focused, embracing the journey, treating ourselves with kindness, and committing to continuous learning. These are all essential traits for anyone in the creative community and anyone who wants to understand the power of branding in our society.

Remember, the best way to understand and appreciate a book is to read it for yourself. My review and thoughts are just starting points. Happy reading!

Featured image: The Infinite Game, by Simon Sinek

Arnt Eriksen, Creative Alchemist, Author and Change Maker

Arnt Eriksen is a highly acclaimed B2B2C Marketing Executive with a reputation that spans across the globe. With a knack for enhancing brand equity in highly competitive industries and propelling market growth in commoditised environments, his expertise shines particularly in luxury, lifestyle, retail, fintech, and Web3 verticals.Eriksen's international background, having lived and worked in the Nordics, Europe, and the UK, fuels his passion for transforming and scaling global brands. His unique understanding of cultural influence on behaviour makes him an invaluable asset in the world of marketing.Renowned as a balanced left and right-brain creative alchemist, his problem-solving approach seamlessly melds strategic thinking with innovative narratives, leading to the creation of holistic marketing plans that yield disruptive results. His formidable portfolio includes collaborations with notable global brands such as Google, Meta, Visa, Paypal, American Express, Domino’s, Instagram, Coco-Cola, Vista Jet, Pringles, Liverpool FC, Gemini, and LagoFrame, to name a few.Eriksen excels in meeting commercial challenges that call for a fusion of creative and analytical thinking, adept at bridging traditional methods with unconventional solutions. He is regarded as a thought-leader and subject matter expert in the realms of conceptual marketing, social media, the Creator Economy, Web3, crypto, and Blockchain's potential impact on brands and people. In 2021, he further solidified his position as an authority in the field with the publication of his book, "Brand You Economics". A contribution from Eriksen promises a dynamic blend of insight, innovation, and influence, sure to leave a lasting impression.

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MediaCat is an online publication exploring marketing and media change. We focus on brands, the environments where they operate, and the industries that serve them, reporting on ideas, trends, and perspectives. Delving into modern brand experiences, evolving media landscapes, emerging forms of insight, the dynamic world of commerce, forces of transformation in organisations and markets, and the drivers of social impact, we aim to guide professionals navigating a brave new world.

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