When I was asked to write this article and recommend books that I have appreciated and valued, it became a quite daunting task, as there are so many books that has made a massive impact on my life, both personally and professionally. So — given the audience of MediaCat Magazine, I have decided to give my five cents and my perspectives as a global creative strategist and published author.
I’ve always been fascinated by the intersection of creativity, branding, and economics, so today, I’ll share my thoughts on four books that I believe are essential reads for anyone in the creative community or anyone who wants to understand the power of branding and its impact on our society.
Indistractable, by Nir Eyal
In our hyper-connected world, staying focused is a challenge. Eyal’s book provides practical strategies to manage distractions, which is crucial for creatives who need to maintain their flow. It’s a testament to the power of human attention and how it can be harnessed for greater productivity and creativity. Nir offers some solid perspectives on how to become indistractable, and get into traction, which is about transforming your life through action.
The Infinite Game, by Simon Sinek
This book resonates with my belief that business is not just about winning but about continuously adapting and improving. Sinek’s concept of the Infinite Game aligns with the creative process, where the journey is as important as the destination. It is an important distinction on how brands that plays the infinite game focus on the purpose, values and positive actions for the longevity of the company and it’s customers, rather than product features, quick sales and instant gratification.
The Kindness Method, by Shahroo Izadi
Izadi’s approach to self-improvement through kindness and compassion is a refreshing perspective. It’s a reminder that creativity thrives in environments where individuals feel valued and respected. I had the pleasure of meeting Shahroo and she is such a positive force and an author that truly walks the walk, and elevates the concept of being kind and show compassion not just to the people around but also yourself.
The Almanack of Naval Ravikant, by Eric Jorgenson
Ravikant’s insights on wealth, happiness, philosophy, and personal growth are invaluable. His thoughts on the importance of self-learning and continuous growth align with the ever-evolving nature of the creative industry. His perspective on the importance of mindset, persistence and focusing on the right things truly resonates — and is a reminder of the important formula of doing things for the right reasons. When it is coming from a place of making a positive impact, kindness and seeking happiness, it transformed and transcends your actions and life to be all about purpose.
Why these titles matter
These books provide valuable insights into how we can navigate our personal and professional lives in a world that’s constantly changing. They remind us of the importance of staying focused, embracing the journey, treating ourselves with kindness, and committing to continuous learning. These are all essential traits for anyone in the creative community and anyone who wants to understand the power of branding in our society.
Remember, the best way to understand and appreciate a book is to read it for yourself. My review and thoughts are just starting points. Happy reading!
Featured image: The Infinite Game, by Simon Sinek