On 2 October, the independent creative agency Exposure announced the launch of a new creative technology company, Everything Ahead. The new company is part of The Casbah Group (founded by Raoul Shah and Tim Bourne) and was created to help brands and agencies adopt emerging technologies amid rapid developments in AI.
‘As the pace of AI and technological change accelerates, we’re seeing more clients seeking a new kind of digital service. From day one, Everything Ahead will be equipped with a dedicated team of digital technology specialists, focused on helping businesses adapt to the growing demand for agile platforms and continuous, scalable solutions,’ explained Bourne.
To enable clients to deliver innovative digital solutions, Everything Ahead incorporates an AI Lab that focuses on ‘deploying Large Language Models (LLMs) in applications’. One of the lab’s tools is an ‘AI-powered reputation analysis engine’ that offers data-driven insights at scale. This engine is currently in development for the corporate communications agency THREESIXTY and is utilised by WizzAir, among other brands.
Seb Bench, Chief Digital Officer of Casbah Group, will lead Everything Ahead as its founder and CEO. He will be joined by Peter Eichhorn and Louise Lovejoy, who will take on the roles of Head of Technology and Head of Delivery, respectively.
‘Everything Ahead has been launched to guide clients and partners through the fourth digital revolution, helping them harness the power of AI and other emerging technologies. Our mission is to deliver the solutions businesses need to thrive in a constantly evolving, connected world,’ Bench said in a statement.
Everything Ahead will cater to both brands and Casbah Group agencies; its founding clients are Marie Curie, Pertemps and The Gel Bottle Inc.
Featured image: Raoul Shah, Seb Bench, and Tim Bourne / Everything Ahead
