Songtradr acquires global creative music agency MassiveMusic

The deal aims to create a complete tech enabled music solution for brands in the digital age.

Songtradr, the world’s largest B2B music licensing marketplace, has acquired MassiveMusic, an international creative music agency which creates and curates music and offers strategic sonic branding solutions and music management for global brands such as Nike, Heineken, Apple and UEFA.

MassiveMusic will lead the B2B Music Services Division of Songtradr Group, helping brands and agencies increase their marketing impact and solve all their music needs in one place. The acquisition comes at a pivotal time in the industry when a rise in technologies and channels of content has led to a dramatic increase in the number of different places a brand’s sound is experienced. It will combine MassiveMusic’s music for brands footprint with Songtradr’s technologies and data-informed B2B music products to create a complete tech enabled music solution for brands in the digital age.

“MassiveMusic has built a standout reputation for bold, brilliant, creative music solutions for brands over the last 20-plus years,” said Paul Wiltshire, CEO of Songtradr. “The complexities of the B2B music industry have made it challenging to fully adopt and leverage technology, limiting it from experiencing the same growth as the consumer music industry. Bringing our companies and competencies together creates the scale and trust to enable a true transformation of the B2B music industry and unlock significant growth potential.”

MassiveMusic has offices in Amsterdam, Berlin, London, New York, Los Angeles and Tokyo. The company has seen double digit revenue growth in 2020 despite the pandemic and this year launched the world’s first data-driven sonic branding tool, MassiveBASS. It has also won numerous awards at industry festivals, including Cannes Lions, D&AD, CLIO, Transform and more.

“At MassiveMusic we are very excited to be joining forces with Songtradr. Our services are fully complementary to each other, allowing us to further enrich the services that we provide to our clients. The global brands and talented creative agencies we work with can all profit from the unique proposition that is created by combining the world’s biggest B2B music licensing technology company with the leading global creative music agency,” said Hans Brouwer, Founder and CEO of MassiveMusic. “The thing that excites me the most is how our visions, ambitions and cultures are aligned. From the first meeting onwards our partnership felt like we’d been in a band for a long time already. We are looking forward to helping our global clients grow: Harder, Better, Faster, Stronger; if you allow me to quote the revolutionary Daft Punk.”

With over 300,000 tracks licensed through their ecosystem and more than 1.5 million tracks on their platform, Songtradr provides music creators and rights owners with a tech-enabled solution for rights management and monetization, while providing B2B music users such as brands, advertisers, filmmakers, SVOD and broadcast networks, gaming, streaming and social media platforms with AI guided access to music.