On 9 July, the premier platform for competitive gaming Esportal announced its partnership with the SaaS platform Brand Metrics. This partnership makes Esportal one of the first gaming platforms to integrate brand lift measurement into its ecosystem.
As a result of the collaboration, Esportal will revolutionise campaign measurement in competitive gaming, empowering advertisers and agencies with actionable insights and demonstrating the effectiveness of their campaigns. According to Esportal’s Head of Marketing and Operations, Felix Kaukiainen, Esportal is pioneering ‘a new era where advertisers can clearly see the value of their investment and the influence they have’.
Anders Lithner, CEO of Brand Metrics, also commented on the partnership:
Esportal’s distinctive approach to content and its unconventional commercial model set it apart from other Brand Metrics users. This partnership has required innovative thinking and has been an enriching experience. Gaming’s unique dynamics, particularly the monetisation of tournament sponsorships rather than traditional display ads, make this collaboration exceptionally rewarding.
Featured image: Esportal x Brand Metrics
