Tag: gaming

Insights

How to unlock the motivating forces of consumers to build an ROI-bustin’ campaign

"John Lennon once said, 'There are two basic motivating forces: fear and love', but he didn't know a...

Social Impact

All you need is love

CSO at M&C Saatchi, Sophie Lewis, says fear is a destructive force and the world around us right now...

Experiences

The console wars are dead; long live the content wars

2CV’s Zach Kemp-Hall digs into, by way of Skyrim, Fallout and God of War, what PlayStation and Xbo...

Transformation

Gaming invented the metaverse, but where is it going next?

The Value Engineers' Simon Stokes looks to entertainment crossovers into parallel worlds, the way we...

Commerce

Gaming, streaming, discoverability: what defines today’s TV landscape for advertisers?

From automatic content recognition to advertising-based video on demand, Samsung Ads Europe's Nik De...

Insights

How will the business world change in 2022?

Changing attitudes and disrupted markets, rising prices and digital yuan, space stations and meta br...

Stories

MediaCat Magazine’s marketing moments of 2021

From breastfeeding and financial gender stereotypes, to child poverty, homophobic hate crime and bea...

Transformation

Is your brand ready for the metaverse?

From creating a consistent brand identity to prioritising technology, dentsu international's Thomas ...