Elizabeth Anyaegbuna joins RRA as Strategic Growth Advisor

Elizabeth is the CEO of media planning and production agency 16x9 Media.

The Responsible Resourcing Agency (RRA), the recruitment and HR partner focused on diversity, equity, inclusion and belonging (DEI&B), has appointed Elizabeth Anyaegbuna as a Strategic Growth Advisor.

Elizabeth’s appointment adds to her ongoing role as co-founder and CEO of media planning and production agency 16×9 Media.

She has spent more than 20 years in senior leadership roles across major brands, including Sky Media, Turner, Viacom and A+E Networks. As CEO of 16×9 Media and outgoing President of Bloom UK, one of the biggest women’s networks in marketing communications, she has a wealth of experience providing strategic direction and executive client leadership, while driving revenue growth. 

‘We could not be more excited that Elizabeth is joining us on our journey and couldn’t think of anyone better placed with the same shared values to help support our ambitions and guide our growth,‘ says RRA co-founder, Alison Filkin. 

Elizabeth co-authored Bloom’s ‘Allyship Code of Conduct’ and ‘The Juggle’, the industry’s largest consultation into work-life balance for women. She is co-founder of Join Our Table, a community platform to elevate and drive equity for black women in media and communications, as well as a member of WACL, a board member at the Conscious Advertising Network and an advisor and contributor to Mediacat Magazine.

She is also a nominee for the IPA’s 2024 iList, which honours individuals who are pushing for change in the advertising industry regarding diversity, equity, and inclusion.  

‘If brands want to authentically connect with the UK’s full spectrum of people, those diverse communities need representation on their teams,’ Elizabeth says. ‘This requires going beyond recruitment to retain and advance diversity by adopting new approaches to widening talent pools and fostering an inclusive culture.’

RRA aims to help large and small media, marketing and advertising companies tap into a richer talent pool and build welcoming and inclusive work environments that better reflect our diverse society.

Featured image: Elizabeth Anyaegbuna