This is the first time the festival, which runs from 14-26 June 2024, will have a headline partner in its 21-year history.
Liquid Death and Download first partnered in 2023, with Liquid Death joining the festival as a still and sparkling water partner. Festivalgoers drank more than double the amount of water than the year before.
After reducing plastic by hundreds of thousands of bottles during the 2023 UK festival season, replacing them all with infinitely recyclable cans, Liquid Death and Download decided it was time to take their relationship to the next level.
Andy Copping, Download Promoter, said, ‘Our fans absolutely loved Liquid Death onsite last year.
‘It’s only right we welcome Liquid Death into the Download family as headline partner of the festival. Every now and then a brand comes along that changes the game for consumers and for an entire category. Liquid Death is one of them. We can’t think of a better partner for our fans and artists and look forward to celebrating together next June.’
The partnership will include complete brand integration across the festival, from a physical onsite presence to digital communications. Liquid Death will also be the leading water partner at all main bars in the festival arena as well as guest areas across the festival site.
‘The deep connection between Download fans and artists is unique, and we’re pumped to officially be a part of the Download community,‘ said Mike Cessario, founder & CEO of Liquid Death. ‘We’re looking forward to murdering thirst for festivalgoers and artists in 2024 and beyond.‘
Featured image: Download festival