This week, actor and singer David Hasselhoff (‘The Hoff’) joined the world’s leading video game studios and influencers in supporting PlanetPlay’s Make Green Tuesday Moves (MGTM) initiative. PlanetPlay is a not-for-profit platform that enables video game players to help fight climate change through in-game purchases and gameplay.
As of 2 July, each participating game has launched a series of green items featuring ‘The Hoff’ to help fund sustainability causes. The products are exclusive to MGTM and proceeds from their sale will be invested into fully certified sustainability projects.
David Hasselhoff commented on MGTM, saying:
As someone who has spent years entertaining audiences around the world, I know the power of influence. Climate change isn’t just a distant threat; it’s here and now. By joining the Make Green Tuesday Moves initiative, we can turn our everyday gaming into a force for good. Let’s make every play for our planet. Together, we can create a legacy of sustainability for future generations. Stay cool, stay green, and make a difference!
Google has also created a dedicated page to the MGTM movement, with an overview of the mission, all participating games, and videos of David Hasselhoff. The actor is MGTM’s first ‘Star of the Month’, with PlanetPlay set to unveil more partnerships with stars from the world of entertainment.
View the full list of MGTM games and partners here.
Featured image: David Hasselhoff x MGTM / PlanetPlay
