Brave Bison enhances team with new COO and CBO

Laura Crofton-Atkins joins the team, Buster Dover moves to newly created role

Digital media, marketing and technology company Brave Bison has appointed Laura Crofton-Atkins as Chief Operating Officer and promoted current Chief Operating Officer Buster Dover to the newly created role of Chief Business Officer. Both will report to Executive Chairman Oliver Green.

Crofton-Atkins was Chief Operating Officer at Made to Engage when it was acquired by UNRVLD in 2022 and has twenty years’ experience in operations and delivery at the likes of Tribal DDB, POSSIBLE and Fortune Cookie.

She joins Brave Bison following a phase of growth for the company, which acquired leading social and influencer agency SocialChain in March of this year and will be responsible for championing operational efficiency, streamlining delivery and unifying culture across its four business units: Brave Bison Performance, Brave Bison Commerce, Brave Bison Media Network and SocialChain.

Joining a company with so much ambition is truly exhilarating. I’m excited by the potential for our leadership team to drive innovation, build a truly unique culture and unlock new modes of growth for clients—and I can’t wait to apply my experience and collaborate with some brilliant people to achieve that.

Laura Crofton-Atkins

Existing Chief Operating Officer Buster Dover takes on the new role of Chief Business Officer as part of the executive restructure, which follows the recent appointment of Wavemaker’s Hannah Baker as Chief Marketing Officer in August. 

Dover joined Brave Bison in September 2021, previously holding leadership roles at VCCP, MullenLowe and Zinc Network. Dover’s new role will see him working with key talent across the business on new and existing clients to build custom solutions that help them capitalise on the complexity they face

Buster Dover added: ‘I’m delighted to have Laura as part of the team, her knowledge and experience in driving operational success is well proven and the opportunity to fast track many of our ambitious plans with Laura and Hannah in place is huge. 

‘This progressive structure allows me to focus on where I can add most value to the business by helping our clients capitalise on the continued and varied digital complexity they face.’

Featured image: Buster Dover and Laura Crofton-Atkins / Brave Bison