Runnacles, who first joined Wavemaker’s predecessor MEC in 2010 as a Planning Director, has enjoyed a successful 13 years in planning and client leadership at the agency, successfully managing accounts including Morrisons, William Hill, Vodafone, Kingfisher and Henkel, and recently winning new business in the form of William Hill, 888, Avon and INEOS. Prior to this, she held planning roles at Vizeum and Starcom MediaVest working on clients such as Coca Cola and Proctor & Gamble.
She joins a new-look Executive Committee which includes recently promoted Chief Strategy and Planning Officer Elliott Millard, together with CEO Kelly Parker, Chief Operating Officer Katie Lee, Chief Commercial Officer Shil Patel and Chief Investment Officer Ian Stevens.
Runnacles will report to Parker with a remit that includes unlocking new modes of growth for both Wavemaker’s existing and prospective clients; growing the agency’s specialist services such as commerce, addressable, SEO, and applied innovation; and building Wavemaker’s reputation for positive provocation.
Runnacles will spearhead Wavemaker’s dedicated growth team, which comprises new business and marketing. She will oversee both of these functions, guiding the team as it shapes and shares Wavemaker’s ‘positive provocation’ mantra with its clients, its people and the industry at large. Bringing her client-first mindset to the new role, her knowledge of their businesses and the ways in which they operate will enhance the agency’s new business and marketing communications output, building on its current momentum.
The role was previously held by Katie Lee, who was promoted to COO in June 2022 following Parker’s promotion to CEO the same month.
This announcement follows the recent news that Wavemaker is building out its specialist skills in three areas – Fast Growth, Consultancy and B2B – at a global, regional and local level. These capabilities will be crucial in winning and retaining clients, with stronger global ‘go to market’ strategies and product development.
Featured image: Sian Runnacles, Wavemaker’s Chief Growth Officer