Chris Jefford, Author at MediaCat

Chris Jefford

Co-Founder and CEO at Truant London

Chris Jefford has spent his 20-year career working across a range of media and technology roles. Starting his first business at the age of 14, Chris graduated with an Economics degree before moving into technology at the dawn of the Internet in 1998. Father of two and hip-hop devotee, he started his career working for a range of original dot-com start-ups, before settling in adland in 2006 working as the operations lead at Y&R on the Microsoft account.He went on to become Head of Digital at Holler, working with the likes of Channel 4 and Yahoo!, before moving to become Director of Innovation at Saint@RKCR/Y&R, where as one of the first employees, he was instrumental in helping the business grow to become agency of the year. In 2011, he left to start his current business, Truant London, with his partners Dave and Simon, where he is now CEO.

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Welcome to the community era

'...an era in which brands understand the importance of culture'... 14.05.2024

Robots beware. The humans are coming

Making choices on the relationship we have with technology... 24.01.2024

Unmasking the magic of creativity

Reveal the brand building creative process, urges Chris Jefford... 15.11.2023

Creating a culture of care isn’t a soft option

Caring for employees is good for business, writes Chris Jefford... 03.10.2023

Keeping it real

Truant London's Chris Jefford looks to hip-hop for answers... 31.07.2023

Humans! Assemble!

Using AI to strip away creativity from people, feels pointless... 04.07.2023

Creativity and legacy: who’s in charge?

There's something uneasy about the creation of new art in the name of an artist after death... 17.05.2023

The drink formerly known as Lilt

Killing your darlings is a prerequisite in the pursuit of a fresh clarity in purpose ... 23.03.2023

Music when the lights go out

'The best creative minds are born of a unique blend of vision, restlessness, resilience, and bravery... 09.01.2023

Side Quests — MediaCat Magazine’s November 2022 playlist

From A Tribe Called Quest and Q-Tip to Led Zeppelin and Nick Drake... 24.11.2022

The joy of feeling out of touch

Truant London's Chris Jefford argues that there's a freedom in being the stupidest person in the roo... 01.11.2022

Nicole, Papa, and the search for simpler times

Truant London's Chris says that, the tougher the times, the more likely we are to 'run up that hill'... 22.06.2022

In a changing world, it’s the improvisers that win

Truant London's Chris Jefford looks to how pianists and rappers adopt an improviser mindset, and str... 01.06.2022

Love, fear, and the independent artist

Chris highlights challenges independent creatives face these days, balancing autonomy and control... 06.05.2022

Whatever the era, music finds a way

Truant London's Chris Jefford on technology's utopian and dystopian impact on the music industry... 28.03.2022

Music makes the difference

In a world of scarce attention, not giving due care to music means the difference between getting yo... 23.02.2022

Real love: understanding fan culture in music

CEO at Truant London, Chris Jefford, on how understanding fan culture in music can stop brands getti... 06.01.2022

Music matters: Chuck D’s inspiration for driving attention

Truant London's CEO and Co-Founder, Chris Jefford, looks at what advertising can learn from music wh... 13.12.2021

How iProspect ran Capri-Sun’s biggest DOOH campaign to date

How VCCP made an anti-scammer AI granny for O2

Can a brand safety and performance mindset co-exist in 2025?

Don’t overthink economic factors — capitalise on consumer spending

We’re hiring a reporter

Revisiting EssenceMediacom’s 2024 media predictions

Reddit leapfrogs X in UK social media rankings

Diamond industry calls for urgent marketing revival

2025 media trends, with dentsu and iProspect

Tom Gent on creating standout multi-platform video content

Talking regenerative brand design with Bob Sheard

Simon Akers and Jaz Poke on neurodiversity in media

Spotify playlists for brands: more than just tunes

Why creativity matters more than ever in digital advertising

Low stakes and new intimacies: social media in 2025

How do ad lengths impact attention?

Chris Jefford

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