Adaptive streaming technology platform SeenThis and Audi have doubled CTR while avoiding CO2 emissions compared to conventional technology in a recent digital campaign for the Audi Q4 Sportback e-tron.
The campaign launched in France on 5 September and ran until 8 October across three IAB formats: 300×250, 300×600 and 729×90.
According to Audi’s media agency Re-Mind PHD France, this led to a doubling of the click-through rate (CTR), from 0.11% to 0.22% compared to previous campaigns.
Streamed with SeenThis technology, the campaign also transferred an estimated 33% less data compared to delivering the same quality creative using conventional technology. This resulted in an estimated 10% avoided CO2 emissions from creative delivery.
Jesper Benon, CEO at SeenThis, said: ‘The campaign marks the first time that SeenThis has worked alongside Audi. It was great to see both the media and CO2 performances of the campaign exceeding expectations. We’re all about combining performance with sustainability and high quality – optimising with lightning-fast ad-loading that grabs users’ attention and leads to more efficient use of resources.’
Stéphanie Cantau, Media Manager at Audi France said: ‘We were ambitious for our campaign for Audi Q4 Sportback e-tron, with its unique design which concentrates the best of Audi driving, offering unique sensations on the road. And so we were thrilled that this campaign reflected the brand’s passion for innovation and progress, while also reducing carbon emissions through the latest technology.’
SeenThis launched an Emissions Dashboard earlier this year to enable advertisers to track both campaign performance and carbon emissions, with emission reports available at campaign, creative and agency level.
Featured image: SeenThis and Audi campaign