On 21 May, the global creative agency Amplify announced the launch of Amplify Co.Labs. This new offering will harness the agency’s creators, communities and partnerships capabilities to achieve ‘authentic, strategic collaborations with co-creation at their heart’.
The Co.Labs team will work as part of the global Strategy, Culture and Comms team to deliver campaigns with talent and partners (from up-and-coming cultural communities to established creators, media partners and brand collaborations). Furthermore, the Co.Labs team will focus on driving conversations, cultural impact, and earned reach through brand and product stories. According to the agency, Co.Labs will continue the agency’s work with brands including Nike, Pinterest, Google, and Aperol.
Dan Minty from the Strategy, Culture, and Communications team at Co.Labs said:
Whether it’s partnering brands with global superstars or helping them to identify and support the next generation of grassroots communities, we bring the same strategic rigour, cultural expertise and narrative lens to the work we do around collaborations, as we do with all of our campaigns. The Co.Labs team will continue to focus on creating truly reciprocal creative relationships that deliver exciting, representative and resonant work.
Featured image: Amplify Co.Labs
