Drone light show business, Celestial, has created a drone show, to celebrate the launch of the Samsung Galaxy S24.
Using 552 drones to create a spectacle overlooking the River Thames, Celestial partnered with agencies Taylor Herring and St Mark’s Studios to bring the Samsung product’s launch to life.
In keeping with the Galaxy theme, the drone animations lit up the night sky with objects from the solar system. The display took more than 650 hours to design and program.
Commenting on the project, Tony Martin, co-founder and CEO at Celestial, said, ‘It’s exciting to work with Taylor Herring, St Mark’s Studios and Samsung to showcase the pinnacle of mobile technology by using the pinnacle of advanced entertainment technologies – Celestial’s drones! We look forward to audiences in London and beyond enjoying the spectacle and to the possibilities of future projects with such amazing clients.’
Liam Simpson, Head of Production at St Marks Studios, said, ‘It was great to work with Celestial to bring the creative vision to life in a way that astounded those viewing the show on the ground. The knowledge and expertise of the Celestial team allowed us to deliver this project and bring Samsung’s new Galaxy AI technology to life in a spectacular way.’
Featured image: Samsung Galaxy S24 launch
