WPP has partnered with enterprise software company Sprinklr to create integrated AI solutions to help global clients offer customers more personalised and consistent experiences.
Through Sprinklr’s customer experience management platform (Unified-CXM), the partnership aims to help brands connect with, engage, and better understand their customers at scale.
Stephan Pretorius, CTO of WPP, said the integration is ‘reshaping how brands can connect with their audiences.’
Through this partnership, WPP will become Sprinklr’s first global agency partner, and the two companies will collaborate on a new offering, CX Live AI, that connects Sprinklr’s AI+ platform with WPP’s own AI resources.
WPP and Sprinklr are already collaborating on solutions with select clients, such as The Coca-Cola Company, where teams leverage AI insights around customer engagement to inform creative development and channel selection.
Ragy Thomas, CEO and Founder of Sprinklr, said: “Sprinklr and WPP serve many of the world’s most iconic brands. Together, this partnership will enable customers to effectively deploy AI that will result in measurable productivity, cost savings, and the seamless experiences customers have come to expect today.
‘Integrating Sprinklr’s AI-powered Unified-CXM platform with WPP’s AI toolset will help our shared customers quickly adopt the latest AI technologies while ensuring the enterprise-grade privacy, security, and governance that Sprinklr and WPP have built our businesses on.‘
Featured image: WPP and Sprinklr logos
