Theme of the Month:
Media for Social Good

How media leaders are spearheading everything from communicating on issues, leadership driving change in the industry and building mechanisms for the betterment of society.

All for one and one for all
Social Impact

All for one and one for all

How companies responded to the global pandemic has created a seismic shift in what customers perceive to be brands’ most important values, according to the FutureBrand Index 2020.

Social Impact

Consumers need help to feel charitable

In periods of personal financial uncertainty, discretionary spend and charitable giving are often hit hardest. Morag Cuddeford-Jones finds out what charities are doing to keep the funds flowing.

Stories

The great escape

Founder of The Barber Shop, co-chair of The Alliance of Independent Agencies, board member for the Effies UK council and non-executive director of the Brixton Finishing School, Dino Myers-Lamptey may have many roles, but variety is the spice of life.

News

Building on experiences for future generations

Nationwide Building Society is adding personal recollections of customers’ reactions to the coronavirus pandemic to its archives of building society history to better understand its members’ needs.

Swearing by brand activism
Stories

Swearing by brand activism

Some may question the legitimacy of corporates getting involved in social issues but there’s no denying they have an opportunity to spark debate.

Commerce

Are boycotts good for business?

As brands struggle with reputation-defining issues both within and outside their business, has falling foul of consumer opinion actually been a positive?

Insights

The power of Gen Z in a Customer Attention Economy

In Part One of our two-part exploration of GenZ, Jerome Hiquet argues that it’s their impressionable years that make this generation a unique challenge for marketers.

Insights

Introducing Generation M 

A global cohort of young Muslim consumers represent a huge opportunity for brands that can go beyond superficial stereotypes.