How media leaders are spearheading everything from communicating on issues, leadership driving change in the industry and building mechanisms for the betterment of society.
How companies responded to the global pandemic has created a seismic shift in what customers perceive to be brands’ most important values, according to the FutureBrand Index 2020.
In periods of personal financial uncertainty, discretionary spend and charitable giving are often hit hardest. Morag Cuddeford-Jones finds out what charities are doing to keep the funds flowing.
Founder of The Barber Shop, co-chair of The Alliance of Independent Agencies, board member for the Effies UK council and non-executive director of the Brixton Finishing School, Dino Myers-Lamptey may have many roles, but variety is the spice of life.
Nationwide Building Society is adding personal recollections of customers’ reactions to the coronavirus pandemic to its archives of building society history to better understand its members’ needs.
Some may question the legitimacy of corporates getting involved in social issues but there’s no denying they have an opportunity to spark debate.
As brands struggle with reputation-defining issues both within and outside their business, has falling foul of consumer opinion actually been a positive?
In Part One of our two-part exploration of GenZ, Jerome Hiquet argues that it’s their impressionable years that make this generation a unique challenge for marketers.