Tag: industry reports


The era of adaptation

Nielsen’s latest report urges companies to listen to the changes in the post-pandemic marketplace, but to be careful not to throw out tried and tested strategies


Ad growth brings light at the end of the pandemic tunnel

Latest growth predictions from WARC and the Advertising Association are cause for optimism


Has grocery’s dotcom bubble burst?

A year ago we were panic buying loo rolls and scrambling around for delivery slots. Now we’re feeling more confident to go back to the supermarket.


Not bigger but better for 2021?

The IPA Bellwether Report measures budget increases against cuts and has found things are getting better in the first quarter of 2021, or at least less bad, than in the last quarter of 2020.


Number 10 is number one

Number 10 outspent the likes of Unilever and Sky on campaigns that attracted controversy and criticism


WARC releases Global Marketing Index

Following an almost full year of dramatic decline, the global marketing industry ended 2020 in growth


Ecommerce’s sharp climb masks retail woe

2020 sees worst annual change in retailers' performance despite strong online sales growth


Out of home will thrive despite the odds

Consumers may have been forced to stay at home for much of 2020 but VIOOH’s Jean-Christophe Conti argues that there is still massive potential for communicators in the out of home market