Promoting inclusivity and the power of the team: Bupa launches #TeamHealth

The new campaign is in collaboration with Momentum Worldwide and encourages wider inclusion in support of better physical and mental health

Bupa Global & UK has launched its new #TeamHealth campaign as part of its partnership with ParalympicsGB.

The campaign was launched on the 29th of June with the support of creative experience agency Momentum Worldwide, who collaborated with Bupa on a creative campaign that brings to life the challenges, hurdles and highs and lows of reaching a personal goal, and the role played by a supportive team.

#TeamHealth aims to encourage wider inclusion in support of better physical and mental health, following new research which shows that people who are part of a team or society are 24 per cent more likely to report they are happy, with an even more pronounced boost (+80%) among disabled people.

People also say that being included in a team means they have a better support network (22%) and more than one in 10 (13%) credit being part of a team with getting through a hard time in their life. While for others, it means they’re more likely to achieve their health and fitness goals.

The campaign to comes to life as a series of films following the journey of Paralympic hopeful Emmanuel Oyinbo-Coker as he works to be selected for ParalympicsGB at Paris 2024, and Bupa colleague, Julie Vivash, who is taking control of her physical and mental wellbeing after a lifetime spent putting others first.

The first episode shows Emmanuel and Julie taking on the challenge of climbing The O2, supported by Paralympic Gold Medallist Richard Whitehead MBE. The campaign will be live across TikTok, Instagram and Facebook over the coming months.

#TeamHealth recognises that personal success is driven by the support of a strong, caring and resilient team. Whether you are aspiring for Paralympic glory or setting achievable wellness goals, we all need the support of those beside us to achieve our ambitions. We are really proud to be launching this campaign alongside our partners, ParalympicsGB, to shine a light on the power of the collective — and to highlight that everyone should feel included, whether that’s at work, in sports or in the community.

Angelique Waker, Director of Brand Marketing at Bupa Global & UK

Health and wellbeing is a focus for many, and we wanted to show, in a real and authentic way, that with the right support and access everyone can live healthier, happier lives. Witnessing Emmanuel and Julie’s progress so far has been a privilege. I hope it inspires others.

Jonny Kelly, UK Creative Director, Momentum Worldwide

Featured image: Emmanuel Oyinbo-Coker