Can magic mushrooms be medicine? We ask Tara Austin

Mental health, politics, psilocybin research, and the wellness industry


MediaCat Magazine Podcast
MediaCat Magazine Podcast
Can magic mushrooms be medicine? We ask Tara Austin

For this latest MediaCat Magazine podcast our Editor Mike Piggott chatted to Tara Austin. Tara is a behavioural and brand strategist, but also, more importantly, a psychedelic evangelist, and campaign director for PAR.Global. PAR.Global is working to get psilocybin, the psychoactive compound in magic mushrooms, rescheduled so that the scientific community can study them, with the aim to use their properties for countless medicinal purpose, not least to hugely help with mental health.

Mike and Tara discuss the UK wellness industry and touch on political regulation, and political will, and how Gen Z and millennials are looking to shape the world as they want to be.

Mike Piggott, Executive Editor at MediaCat Magazine

For eight years (2013 to 2020) Mike shaped and led The Marketing Society’s editorial, digital and content strategy, working with CMOs, marketing directors, CEOs, authors, and heads of strategy to produce culturally relevant content that resonates with business leaders worldwide. Near the end of 2021 he joined MediaCat Magazine. He launched their podcast channel in early 2022, and set about creating thematic content that writers could dig into each month, themes such as 'utopias and dystopias' and 'age and wisdom'. On the side he's a screenwriter, spoken word poet, film and TV blogger and music critic. He also once came second in a Creative Review competition to rewrite Trainspotting's famous 'choose life' speech.

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