Digest

Experiences

Love, fear, and the independent artist

Truant London's Chris Jefford highlights the challenges that independent artists, musicians and creatives face these days, balancing fear and love, risk and reward, and autonomy and control

Commerce

Connecting on a human level: why emotions are the next big B2B marketing tool 

Turtl's Nick Mason argues that, in reality, B2B business decisions are even more emotional than B2C ones

Experiences

Dave Dye’s cartoons… On love and hate

Silly flavours and role reversals... latest cartoons from the talented Dave Dye

Insights

Brainwaves on your bookshelf: The Hidden Agenda

In his first piece of a new series of book reviews, David Wethey takes on the book by Kevin Allen, emphasising the value of storytelling

Stories

Making a difference — that’s the marketer’s job

Author David Wethey thinks back over his career and forward to today and asks, what do we really want from our brands?

Stories

Lessons in leadership from a 40-something graduate trainee

Wavemaker UK's new Chief Growth Officer, Katie Lee, on squiggly careers and how learning is a necessity

Experiences

Then and now, customer experience still matters most

Rami Zahran, Group Chief Marketing & Communications Officer, Saudi German Health, says the battle to attract and retain business is being won by excellent customer service

Experiences

2022: the year the sky becomes the biggest ad space

MD of immersive experience company, Pixel Artworks' Tom Burch, thinks that an evolution in advertising is on the horizon