Paul Feldwick, Author at MediaCat

Paul Feldwick

In 1974 Paul Feldwick left Oxford and found a job in advertising at the acclaimed London agency Boase Massimi Pollitt (later part of DDB) where he was to work for over thirty years. He was Head of Account Planning in London, and then a Worldwide Brand Planning Director for DDB, responsible for global strategic training programmes. He was one of the first convenors of judges for the IPA Effectiveness Awards. He has Masters degrees from Bath School of Management and Ashridge (Hult) Business School. Since 2005 he has worked as a consultant, coach, and author. The Anatomy of Humbug (2015) uncovered the hidden assumptions made in organisations about how advertising works, and his new book Why Does The Pedlar Sing? looks at the links between advertising and entertainment.

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The anatomy of Anatomy of Humbug, ten years on

There's more talk about the importance of fame now... 18.07.2024

Charming the ass off the public: what today’s adfolk can learn from George Lois (1931-2022)

Looking back at over 50 years of influential work, author Paul Feldwick pays homage to one of adland... 20.12.2022

Come back, Whipple, all is forgiven

Silly ads that run for decades aren't cool, but they do what they're supposed to, says Paul Feldwick... 06.07.2022

Paul Feldwick and Faris Yakob on the nature of fame and attention

We ask authors Paul and Faris how important fame is today and then watch their brains work... 16.06.2022

How Oatly ‘became a go’

Energy, ingenuity, and the mindset of an impresario and entertainer... the reasons Oatly will go on ... 08.02.2022

The new generation: a golden age of vitality

Marketing generations: blind spots and new perspectives

Q&A: How can cities support creatives?

Generational bracketing risks blinding us to nuances of audiences

Sonder predicts growth for owned media in 2025

Meta names Derya Matras as VP of EMEA

WARC identifies five trends that will impact marketers in 2025

Viewers moved by ‘beautiful’ Xmas ad from…err…FatFace?

Sam Missingham introduces Meet The Booktokers

Future of Media: Key takeaways

Talking next gen influencers with We Are Social

Beastie Boys, lemons and wonderful things

The new generation: a golden age of vitality

Generational bracketing risks blinding us to nuances of audiences

Beyond cookies: identity at the heart of customer engagement

The new era of advergaming

Paul Feldwick

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