Morag Cuddeford-Jones, Author at MediaCat

Morag Cuddeford-Jones

Morag Cuddeford-Jones has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. Writing for well known national publications as well as contributing to broadcast media and industry specific reports, she came to journalism after a brief flirtation with the music and entertainment industry which ended when she discovered her passionate dislike of any tunes not produced in 1985. Morag has consulted with the censhare marketing team for almost a year now, is the editor of Catalyst, a global marketing magazine, and acts as an editorial consultant for blue chip brands, consultancies and publications.

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The grit in the oyster

Eve Sleep’s CEO Cheryl Calverley on why she’s always looking to shake up the status quo... 30.11.2021

The era of adaptation

Nielsen’s latest report urges companies to listen to the changes in the post-pandemic marketplace,... 10.05.2021

Ad growth brings light at the end of the pandemic tunnel

Latest growth predictions from WARC and the Advertising Association are cause for optimism... 06.05.2021

Marrying maths and magic

Wolff Olins CEO Sairah Ashman has dug into the secret formula for building brand – and self.... 10.02.2021

Delving into the Deepfake

Synthetic media has a wealth of opportunities for brands but the concept itself is also in need of a... 16.12.2020

Consumers need help to feel charitable

In periods of personal financial uncertainty, discretionary spend and charitable giving are often hi... 16.11.2020

The great escape

Founder of The Barber Shop, co-chair of The Alliance of Independent Agencies, board member for the E... 16.11.2020

A sporting chance

Marissa Pace, CMO of World Rugby, explains how she is translating her passion for the sport for a ne... 20.10.2020

Changing channels

Channel 4’s CMO, Zaid Al-Qassab, on constantly seeking fresh perspectives.... 03.09.2020

Make it personal

For bricks and mortar to succeed, retailers have to deliver memorable experiences that can only be f... 03.09.2020

How iProspect ran Capri-Sun’s biggest DOOH campaign to date

How VCCP made an anti-scammer AI granny for O2

Can a brand safety and performance mindset co-exist in 2025?

Don’t overthink economic factors — capitalise on consumer spending

We’re hiring a reporter

Revisiting EssenceMediacom’s 2024 media predictions

Reddit leapfrogs X in UK social media rankings

Diamond industry calls for urgent marketing revival

2025 media trends, with dentsu and iProspect

Tom Gent on creating standout multi-platform video content

Talking regenerative brand design with Bob Sheard

Simon Akers and Jaz Poke on neurodiversity in media

Spotify playlists for brands: more than just tunes

Why creativity matters more than ever in digital advertising

Low stakes and new intimacies: social media in 2025

How do ad lengths impact attention?

Morag Cuddeford-Jones

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