Layla Soufi

Regional Partnerships Director EMEA at VIOOH

Layla has been supporting the growth of prDOOH and accelerating DSP partnerships globally for the past two and a half years as Regional Partnerships Director of DSPs EMEA at VIOOH, the leading premium global digital out of home supply side platform. Having worked in a number of fast-growing ad tech companies previously including GumGum and SambaTV, Layla brings a wealth of experience and a strong understanding of the ever-evolving programmatic space and overall media industry. In her current role, Layla works with DSP partners to ensure seamless activations for buyers to bolster revenue growth.