Jesper Norgaard, Author at MediaCat

Jesper Norgaard

Jesper is part of the strategy team at Grey London. Having lived and worked in three different countries, he brings an outsider’s perspective and a huge variety of experience. He’s a brand thinker and a digital native with a strong understanding of how the digital world works - both technically and conceptually. When he’s not thinking about people, brands and the spaces in which they collide, he’s probably brewing Ethiopian coffee, baking his famous Danish rye bread or diving down obscure YouTube rabbit holes.

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Four favourite books: Jesper Norgaard

Strategy Director at Grey London gives us his picks... 23.05.2023

Idols don’t just appear, they are created!

Slowly create meaningful cultural value, and eventually, rise to idol status in people’s minds... 06.03.2023

No one ever got famous by playing it safe

Grey's Jesper Norgaard believes 2023 is an opportunity to break the chains of comfort and reconnect ... 19.12.2022

Side quests give you superpowers

By embracing side quests you venture outside your bubble, says Jesper Norgaard... 24.11.2022

Is the metaverse utopia or dystopia?

If you want your brand to find long-term success in the metaverse, be a builder not a salesman, says... 23.03.2022

How iProspect ran Capri-Sun’s biggest DOOH campaign to date

How VCCP made an anti-scammer AI granny for O2

Can a brand safety and performance mindset co-exist in 2025?

Don’t overthink economic factors — capitalise on consumer spending

We’re hiring a reporter

Revisiting EssenceMediacom’s 2024 media predictions

Reddit leapfrogs X in UK social media rankings

Diamond industry calls for urgent marketing revival

2025 media trends, with dentsu and iProspect

Tom Gent on creating standout multi-platform video content

Talking regenerative brand design with Bob Sheard

Simon Akers and Jaz Poke on neurodiversity in media

Spotify playlists for brands: more than just tunes

Why creativity matters more than ever in digital advertising

Low stakes and new intimacies: social media in 2025

How do ad lengths impact attention?

Jesper Norgaard

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