Jesper Norgaard, Author at MediaCat

Jesper Norgaard

Jesper is part of the strategy team at Grey London. Having lived and worked in three different countries, he brings an outsider’s perspective and a huge variety of experience. He’s a brand thinker and a digital native with a strong understanding of how the digital world works - both technically and conceptually. When he’s not thinking about people, brands and the spaces in which they collide, he’s probably brewing Ethiopian coffee, baking his famous Danish rye bread or diving down obscure YouTube rabbit holes.

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Four favourite books: Jesper Norgaard

Strategy Director at Grey London gives us his picks... 23.05.2023

Idols don’t just appear, they are created!

Slowly create meaningful cultural value, and eventually, rise to idol status in people’s minds... 06.03.2023

No one ever got famous by playing it safe

Grey's Jesper Norgaard believes 2023 is an opportunity to break the chains of comfort and reconnect ... 19.12.2022

Side quests give you superpowers

By embracing side quests you venture outside your bubble, says Jesper Norgaard... 24.11.2022

Is the metaverse utopia or dystopia?

If you want your brand to find long-term success in the metaverse, be a builder not a salesman, says... 23.03.2022

It’s the hyperreal thing

Q&A: YouGov on the ad preferences of the generations

Knowledge of awe gives brands a route map to success

The end of the Gen Z sex recession is here

Next-Gen Media launches programmatic DOOH

Audience Store and Fenestra join forces

Trainline launches new media offer

Sonder predicts growth for owned media in 2025

Talking regenerative brand design with Bob Sheard

Simon Akers and Jaz Poke on neurodiversity in media

Sam Missingham introduces Meet The Booktokers

Future of Media: Key takeaways

Knowledge of awe gives brands a route map to success

The end of the Gen Z sex recession is here

Designing spaces for football’s fashion love-in

The new generation: a golden age of vitality

Jesper Norgaard

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