Giles Lury, Author at MediaCat

Giles Lury

Giles would describe himself as a VW Beetle driving, Lego watch-wearing, Disney-loving, Chelsea-supporting father of five who also happens to be a senior director of leading strategic brand consultancy - The Value Engineers. He has over thirty years’ experience in the business and is known both for his creative spark and his ability to constructively challenge conventional thinking which has led to him being given another title - Director of Deviancy.

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Six steps to change voting habits of the younger generation

'Engage with social media in ways that this generation can relate to'... 10.06.2024

Who owns your brand?

'It would be concerning if the public were completely in charge'... 16.05.2024

MAYA, and other rules for innovators

Giles Lury reviews Hit Makers: How Things Become Popular... 01.05.2024

Make ‘em laugh: are humorous ads coming back?

Changes in attitudes means many older ads would seem dated and sexist today... 29.02.2024

Purposely lower order

When purpose, for a brand, goes a step too far... 16.11.2023

Brand balance: think fifty shades of grey

Product/service performance truly drives consumer perception of value... 11.09.2023

Is marketing still fit for purpose?

Giles Lury throws down a gauntlet to his fellow marketers... 08.08.2023

Lies, damn lies and fake news?

On advertising, market research and transparency... 19.07.2023

Manga for Success: Marketing, by Takashi Yasuda

Not enough Manga, but an awful lot of marketing crammed into a few pages... 08.06.2023

Fight the good fight

How to avoid 'brand freeze' during fight or flight... 01.06.2023

Four favourite books: Giles Lury

Jane Austen, John Steinbeck, Frank Herbert and a... work book... 24.05.2023

A legacy of brand love

The Value Engineers' Giles Lury explores brand necromancy... 02.05.2023

Stimulating change while preserving the core

Next gen brands are preserving classical marketing, but evolving it... 18.01.2023

A young person’s game

Are attitudes to age and wisdom changing in Silicon Valley? Giles Lury investigates... 10.10.2022

What’s love got to do with it?

In his latest piece The Value Engineers' Giles Lury wonders if the nature of consumer love for brand... 03.05.2022

Boots, Thomas Cook and Piggly Wiggly: brands as agents of change

Brand change markets, attitudes, behavior. Some brands can even change society and the way we live o... 03.02.2022

Where next for brand positioning?

Brand positioning has evolved from a mark of ownership to an expression of purpose, but in an era of... 05.01.2022

Have we entered a third generation of brands?

The new era of branding is undoubtedly marketing savvy, but it may be less bothered with brand build... 17.09.2020

The new generation: a golden age of vitality

Marketing generations: blind spots and new perspectives

Q&A: How can cities support creatives?

Generational bracketing risks blinding us to nuances of audiences

Sonder predicts growth for owned media in 2025

Meta names Derya Matras as VP of EMEA

WARC identifies five trends that will impact marketers in 2025

Viewers moved by ‘beautiful’ Xmas ad from…err…FatFace?

Sam Missingham introduces Meet The Booktokers

Future of Media: Key takeaways

Talking next gen influencers with We Are Social

Beastie Boys, lemons and wonderful things

The new generation: a golden age of vitality

Generational bracketing risks blinding us to nuances of audiences

Beyond cookies: identity at the heart of customer engagement

The new era of advergaming

Giles Lury

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