MediaCat

How iProspect ran Capri-Sun’s biggest DOOH campaign to date

Annalisa Roy, 20.12.2024

How VCCP made an anti-scammer AI granny for O2

Annalisa Roy, 20.12.2024

Can a brand safety and performance mindset co-exist in 2025? 

Annalisa Roy, 19.12.2024

Don’t overthink economic factors — capitalise on consumer spending

Annalisa Roy, 19.12.2024
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MediaCat Magazine

We’re hiring a reporter

Annalisa Roy, 20.12.2024

Revisiting EssenceMediacom’s 2024 media predictions

Annalisa Roy, 18.12.2024
Reddit leapfrogs X in UK social media rankings

Reddit leapfrogs X in UK social media rankings

Annalisa Roy, 29.11.2024

Diamond industry calls for urgent marketing revival

Annalisa Roy, 28.11.2024
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Sound and music
Marketing Generations
Out Of Touch
It's Fashion, Darling!
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2025 media trends, with dentsu and iProspect

Annalisa Roy, 11.12.2024

Tom Gent on creating standout multi-platform video content

Annalisa Roy, 27.11.2024

Talking regenerative brand design with Bob Sheard

Annalisa Roy, 20.11.2024

Simon Akers and Jaz Poke on neurodiversity in media

Annalisa Roy, 19.11.2024
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Spotify playlists for brands: more than just tunes

Annalisa Roy, 12.12.2024

Why creativity matters more than ever in digital advertising

Annalisa Roy, 09.12.2024

Low stakes and new intimacies: social media in 2025

Annalisa Roy, 05.12.2024

How do ad lengths impact attention?

Annalisa Roy, 04.12.2024
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Annalisa Roy

Strategic advisor

Annalisa was previously Joint Head of Strategy at Grey London. She is now an independent strategic advisor to brands, widely known for her expertise in strategic innovation and her innate need to challenge the status quo. Having started her career as a digital media specialist working for OMD and Verizon Media, she then moved on to working with 4 of the most respected advertising agencies in London: AMVBBDO, Publicis, BBH and most recently Grey as board strategist, head of content and social strategy and global strategy lead.

ALL ARTICLES

Kirsty Saddler and Annalisa Roy on the culture of swim

The culture of swim and making the water more equitable... 16.08.2023

Q&A: Unite For Her’s Annalisa Roy on fighting violence against women

Unite For Her's Founder on why she started the initiative and how the marketing industry can help... 28.11.2022

The difference between planning and strategy

The long road or the short street? Strategic advisor Annalisa Roy on how not to get nudged off track... 01.11.2022

Blood, sweat and tyre flipping

Can sharing extreme experiences offer a deeper connection? Grey London's Annalisa Roy investigates... 31.08.2022

Misogyny in the metaverse

We can't allow the metaverse to become a worse version of the real world, says Annalisa Roy... 04.07.2022