For this podcast MediaCat‘s Opinions Editor, Mike Piggott, spoke to Tom Gent, founder and Head of Creative at award-winning content agency, Founder Creative. With a career spanning two decades in the media and entertainment industries, Tom has done a lot. He’s worked for the BBC on a plethora of sports content, produced Top Gear for a year, directed a film for UEFA, and worked as Global Creative Director for video games publisher, Electronic Arts. He now has clients on his roster, including McLaren, EA, Mercedes and mobile gaming studio, Supercell.
Mike spoke to Tom about the early days working for MTV on Pimp My Ride UK, getting into creative producing with his work on sport for the BBC, and winning BAFTAs for work on the Summer Olympics and Formula One. They also discussed how, during his time at EA, he managed to work with legendary composer Hans Zimmer on video game FIFA, blending the virtual and physical worlds, working with football stars like Ronaldo. Tom also talks about how music is fundamental, in terms of creating compelling video content, evoking emotion, and linking narrative. He reflects on what’s changed with the media and entertainment industries over the last twenty years, and how this has impacted briefs from clients in terms of formats of content and delivering video content across multiple platforms, as well as proving effectiveness of content in terms of client briefs. Finally, they end by discussing Tom’s time working on Top Of The Pops and Top Gear — and how the focus for his agency going forward is on gaming and sport clients; which is where Tom expects growth, and believes this is where the industry is ultimately going.
We hope you enjoy this podcast.
