The children’s supplementary education provider Kumon teamed up with the creative production agency Transmission for the launch of its new digital learning platform, KUMON CONNECT. The creative campaign demonstrates the ‘evolution of learning’ and how the education provider is adapting to modern needs with an ad that depicts the transition of a pencil into a tablet pen.
With this campaign, Kumon and Transmission seek to boost brand awareness and increase free trial sign-ups for the new digital learning platform. The ad will run on TV and social media this autumn, targeting parents who are looking for supplementary education opportunities during the new academic term.
According to a press release, Lee Climpson, Partner/Production Director at Transmission, commented:
‘We’re proud to have worked with Kumon on bringing their vision for KUMON CONNECT to life. Our goal was to create a visual narrative that clearly communicates how Kumon is evolving with the times while staying true to its core values of personalised education. This campaign shows the perfect blend of traditional learning and modern technology, making Kumon’s approach even more accessible and engaging for today’s families.‘
Featured image: KUMON CONNECT / Transmission
